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Brand Story

Our Founder

Hi, I’m Lily, and like many of you I’m a wife, mother and daughter. And for the longest time, there was a lot I didn’t know about the personal care industry. For the majority of my life I’d been liberally applying lotions, sunscreens and a wide variety of beauty products on myself, without ever questioning the ingredients

Before having my first child I had never really considered what was in these products that I was using daily, or how it was decided what was and was not safe. I assumed that we were living in a country where these products needed to be heavily regulated. And I felt safe.

But then my journey into motherhood began, and my world change in a big way. It opened my eyes and piqued my curiosity; I realized that in the personal care and beauty industry most companies are actually able to use harmful ingredients, and are largely able to regulate themselves.

Did you know? The U.S. Food & Drug Administration (FDA) restricts the use of just 11 substances in personal care products. Now compare that to the more than 1,300 substances restricted by the European Union.

And so, after what seemed like years of research and planning, I decided to start building Lily & Lush. We are a small, family-run company devoted to holistic home and personal care remedies. There are holistic alternatives that are simple, easy-to-use and effective.

We’re excited to help bring them into your home.

Our Mission

Created by nature, perfected for you.

Decades of research show that many serious health issues are on the rise, due in some part to the wide array of harsh and toxic chemicals that we expose ourselves to daily.

Whether it’s what you’re using to wash your hair, clean your counters, or scent your home, there are a whopping 80,000 chemicals on the market today. And a lot of these are in the beauty and personal care industry.

Here at Lily & Lush we believe it's time for a change. And we think that change should be simple. 

Our Lily & Lush journey began in early 2015 . We started with a few local shops, and were lucky to have found a loyal customer base whose values aligned with our own. Thanks to them we've been able to grow quickly, and we're very excited to now be launching our e-commerce store!

Lily & Lush products can also be found on eBay.com, as well as in select Walmart locations.